What is CWRA?
Central Wisconsin Racing Association is a not for profit organization of people ranging every angle of Central Wisconsin Circle Track Late Model Racing. We work as a group, in an attempt to address the issues plaguing Late Model Circle Track racing
Whats CWRA’s Mission?
CWRA strives to grow every aspect of short track racing in central Wisconsin on a local level.
Why focus on the local Level?
Because the local’s have all either stopped racing, or became a touring of some sort, and cut back on the weekly events. It isn’t hard to notice the radical reduction in car counts at many of our weekly events. Tacks that once had 30+ Late Models every Friday Night 5 years ago, are struggling to get into the double digit car counts. Without Cars to watch, Fan Counts start to drop. Without Fans, Sponsor start to drop off. This ultimately forces the track to look at the Pits for additional revenue just to break even. This cycle continues in similar ways until these local tracks ultimately must close down. Drivers end up with their race car sitting in the garage because they cannot bring themselves to sell their used late models for next to nothing, and find it too expensive to convert their car for a similar series.
Ok… So how does CWRA fix this?
There are many common procedural and organizational items that CWRA had to alter in order to promote enough interest in order to get cars back out on the track again. Below is an order of alterations an a brief description as to why this was done. We are not saying that this is what other organizations should switch over to, or that our models are better than others.
Step # 1: Get Drivers Back on Track
Action: CWRA Went with Towel City 10 inch hard compound tires.
Reason 1: They were under $100 a tire.
Reason 2: The tires don’t wear out after one race..
Finding 1: They slightly reduce the advantages of High Dollar Equipment.
Action: Double Features at every CWRA Evwent.
Reason 1: Give the drivers laps.
Reason 2: Drivers have two shots at winning every night.
Action: Set a flat rate per-car, per-feature Cost for Track
Reason 1: Tracks were all treated the same
Reason 2: Give Tracks a static target to analyze growth to ROI
Action: Set per-car, per-feature Payout rate from the bottom up.
Reason 1: Drivers knew what they would at least go home with.
Reason 2: de-insensitive unnecessary Equipment Returns
Action: No Tire Impounds
Reason 1: Less Rims Needed.
Reason 2: Less Work when at Track.
Findings 1: Much More General Commodore
Action: Relaxed UMA Rulebook and Pushed Honesty and Fairness
Reason 1: Didn’t Need Fines.
Reason 2: Specify a Different policy for Limited Late Models.
Reason 3: Incorporate motors that were not in UMA’s Rulebook
Did these Actions Work?
There were many up’s and down’s over the last 3 seasons. The changes addressed some issues, and the changes made some new ones. By the end of the 2018 season, we were getting 20+ cars for every event. The 2018 Season Ended well, with a great field of cars.
The 2019 CWRA season opener had 25 cars. Based on historical references for WCS, Tundra and the ASA Midwest Tour, The time range to personal interest growth looks relational. If CWRA keeps following the other tours trends, it will be going through a very rapid growth spurt half way through this season to the beginning of 2020s season.
#2 We Don’t Forget What We Stand For.
Remember: When the Local Tracks are struggling, you “give” a little, and when the Local Tracks are doing great, then they “give” a little back.
Remember: CWRA gives every car a chance to win two features every night, regardless of car count. (unless found to be exploiting CWRA or the track for advantage or for profit.)
Remember: CWRA’s goal is to fill an empty hole in local short track racing and to complement other tours like the Tundra Tour and even the Midwest Tour.
Remember: Our platform if designed to scale regardless of how many cars show up, because more cars means more fans, and more interest.